Instance at EAG - Bigger and Better than ever before!


EAG Expo in London has always been an important exhibition for Instance Automatics Ltd, a family business with over 30 years’ experience in the coin op manufacture and distribution business, and this year their stand will be nearly 30% bigger! (stand H40).

‘EAG has become a shop front for us.’ remarks Ian Eason, the Managing Director, ‘We look forward to meeting our customers face to face at the show, many of them have been with us from the start and have become firm friends, it is great to have a catch-up and listen to what they have to say about business.’ Ian continues ‘It is important that the industry doesn’t stagnate and stop moving on even though it has been a tough year for many, this is exactly the time when we must innovate and invest in new ideas and technology, to move coin-op up to another level, and we feel the show gives us the opportunity to talk to our customers in the industry so that we can make those important decisions.

‘Our increase in floor space this year is down to the range of new products we will be showing. The UNIS Games range is very exciting for 2024 with some great new innovations. ‘Emoji® Frenzy’ is a stunning centre piece, the latest in the Emoji game series combining cutting-edge technology with timeless arcade fun - up to four players can join the frenzy simultaneously.

UNIS have teamed up with the legendary BIGFOOT 4×4® monster truck and have developed the ultimate monster truck arcade driving game. It’s a wild ride of destruction and performing stunts to dominate the competition. ‘BIGFOOT Mayhem’ is a full-throttle spectacle that pushes the limits of arcade driving and another eye-catching game coming in at over 3m high! ‘Over the Edge’ was the Winner of the IAAPA Brass Ring Award 2023 for Best New Product at IAAPA Orlando. This was the first arcade game developed with blind boxes where players use skill and timing to stop the light and spin for a prize drop and shoot marbles push the marbles and prizes 'over the edge'. We had this machine in test sites in 2023 and its results have been phenomenal. We will also be showing ‘Mini Brands Mania’ where you win collectable pint-sized replicas of favourite brands, this we feel is going to be another strong contender!

In the spring of 2013 we launched ‘Open the Safe’, find the key in the coloured capsules, open the door to the safe to win the prize. Alongside this unit we will also be showing our very latest ‘Find the Golden Coin’, a new automatic prize vending machine. This unique development can be used with any machines you already operate, simply add a ’Golden Coin’ in a capsule and add it to your cranes and pushers etc. When the player wins the ‘Golden Coin’ they can put it in the coin mech of this unit and choose the prize they want. We have just developed and are showing a brand new vending point of sale ‘Trading Card Shop’ machine (with onboard contactless payment) which evolved due to the popularity of the trading card sales through our website. It dispenses up to 6 different types of card, we believe this will be a very popular extra in the arcade and in shopping centres as a stand alone’.

Ian concludes ‘We are moving forward and we can’t wait to show the industry what we have to offer them at EAG this year.’
Instance Automatics Ltd, stand H40
4th January 2024

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